Leading you to
global business growth
Saudi Global Enterprises is a government-backed organisation aimed at growing the interests, opportunities, and profiles of Saudi’s largest businesses worldwide.
Brand Domination:
How to Make Your Business Stand Out Globally and Succeed
As the first in the SGE Talks series of masterclass webinars that SGE is organizing for executives of top Saudi companies, David Haigh, the Founder & CEO of Brand Finance, discusses the process of effectively developing a global brand for the company. A strong global brand is key to leading a successful global business. It has critical value as an intangible asset.
SGE Talks is about being inspired and engaging with international experts on various issues relevant to building global companies.
Basic Information about the Event
- This event was designed for the leaders of prominent Saudi companies. Invitations was extended to pertinent management exclusively within the invited companies.
- The event was virtual. A link to attend the webinar was shared with invitees via email before the event.
- To watch the full webinar, please check the video below
About the Presenter
David Haigh is a world authority on matters related to brand valuation, globalization of brands, and soft power. Haigh is a passionate writer having contributed many articles appearing in both the marketing and financial press on branded businesses and brand valuation. He is the author of numerous published articles in: The Financial Times, The Times, Accountancy Age, and Investors Chronicles. He has also lectured on the topic of brand valuation at the Harvard, Chicago, and London Business Schools.
Haigh is also the CEO and Founder of Brand Finance plc, one of the largest international companies in its field. He has been involved in many projects over the years, with an extensive client list including, notably: Shell, Vodafone, BT, Orange, SABMiller and Barclays.
Haigh qualified as a Chartered Accountant with Price Waterhouse Coopers in London, having graduated from Bristol University with an English degree, and obtained a Postgraduate diploma in Marketing from the Chartered Institute of Marketing. Since 1991, he has worked in the area of branded business as well as brand and intangible asset valuation. In 1995, he was Global Director of Brand Valuation for Interbrand Ltd and left the following year to launch Brand Finance, a global leading branded business valuation and strategy consultancy.
Haigh has been called upon as an Expert Witness in various cases from trademark disputes, to transfer pricing, brand valuations, appropriate royalty rates, brand management, share valuation, damage assessment, sponsorship disputes, and remunerations for breach of license.
David Haigh is a world authority on matters related to brand valuation, globalization of brands, and soft power. Haigh is a passionate writer having contributed many articles appearing in both the marketing and financial press on branded businesses and brand valuation. He is the author of numerous published articles in: The Financial Times, The Times, Accountancy Age, and Investors Chronicles. He has also lectured on the topic of brand valuation at the Harvard, Chicago, and London Business Schools.
Haigh is also the CEO and Founder of Brand Finance plc, one of the largest international companies in its field. He has been involved in many projects over the years, with an extensive client list including, notably: Shell, Vodafone, BT, Orange, SABMiller and Barclays.
Haigh qualified as a Chartered Accountant with Price Waterhouse Coopers in London, having graduated from Bristol University with an English degree, and obtained a Postgraduate diploma in Marketing from the Chartered Institute of Marketing. Since 1991, he has worked in the area of branded business as well as brand and intangible asset valuation. In 1995, he was Global Director of Brand Valuation for Interbrand Ltd and left the following year to launch Brand Finance, a global leading branded business valuation and strategy consultancy.
Haigh has been called upon as an Expert Witness in various cases from trademark disputes, to transfer pricing, brand valuations, appropriate royalty rates, brand management, share valuation, damage assessment, sponsorship disputes, and remunerations for breach of license.
